Well then, the advertising ploy worked, didn't it? H-D has always been supportive of the troops and vets and usually helps out in times of need. Immediately after 9/11 they donated 24 new police bikes to NYC and $1 million cash to the City for the benovolent fund. It's unfair of me to say it's all advertising, but it does comes straight off their taxes and, after all, doesn't hurt to put you and thousands of others 'on a guilt trip.' But that's just me being cynical.