You are lucky that you have a lot of good options to choose from. There are still a lot of junk bulbs that are out there.
Here is what to look for in a H4 led.
It needs to have a full shield under the low beam emitter. (look inside of your H4 for a clue)
The low beam emitter and high beam emitter need to be mounted offset. (if they are inline you will get a weak high beam)
A heat spreader between two circuit boards will create a wider taller beam. (flood)
A circuit board between two heat spreaders will create a thinner more focused beam. (spot)
A large COB led ( wide flood)
A square led ( in between )
A inline row of small leds (spot)
20 watts min, 30 watts max. (this will get exaggerated by the vendor)
Lumen values are not to be trusted (yet)
Let me give you three options to look at spot, medium, wide.
The F2 and its clones. [I did have something to do with the design of this bulb]
It fits my riding needs, it has an awesome high beam on the ST1300. The low beam lights curb to curb and then some.
It is most like the halogen H4 in beam pattern. Low foreground lighting which is better to see far but....
The XHP50 led, this one has a taller beam pattern and really does a better job of lighting up the foreground.
It is better suited for your city driving or slow off road or winding roads. But you will have to be the judge of that.
It does not have the long distance that the F2 will do, too much foreground light reduces your ability to see way far down the road.
The big COB led. This one is more flood and has a smooth wide beam but no distance. It maybe better for city driving.
These are what to look for in the different types. Notice high beam is shifted (left or right) in the pictures.

