If you've watched a movie or TV show lately, you'll see this bike fit's in with what is currently marketed to the masses. It would not be difficult to imagine Bat Man blasting through Gotham on this, or see it Transforming in to a fighting machine. Maybe it's not what "we" are looking for, and "we" would like to see Ma Honda address the (what "we" consider) gaping hole in their lineup instead of this "design experiment".
Many don't find the STs very attractive motorcycles. Too "plastic", not enough of the mechanical bits showing through, etc. Ask cruiser riders what they think of them and most will turn up their noses. Truely "Beauty is in the eyes of the beholder".
So Honda is willing to throw something out there that shakes up the market, just because they can. This marketing exercise will be interesting to watch.