There was no brand name. At the time there were a number of them listed for around the same price. I paid $135 US 4 years ago. Looking at the listings now it appears to be $176.
There was no issues with it fitting. It was replaced in a matter of minutes once the other one was out. (This was a direct exchange from a 40amp to a 40amp). No matter what, the upgrade will take longer and a little more fiddling, as you have to align it properly to get it past the frame. (The frames of the 1990-95 are different than the 96-2002 as there’s an extra bar to get it past). There will be a Eureka moment once the alternator is lined up for installation.
The loaner tool kit has the instructions and the tools required to do the job. It may take a few attempts to get the gears to line up and it pops into place.