I like the idea of returning to, or at least OFFERING, middle-weight, thoughtfully designed motorbikes.
As many of us have learned (not me, yet), the bigger and heavier bikes become less manageable, and less desirable, with increasing age and odd infirmities. That doesn't mean we must give up riding, only that our needs change.
We should (and do, fortunately) have several options for well-appointed, smaller / lighter bikes, that are still entirely capable of mile-munching, day after day, through states and across continents. At first blush, this Trump appears to want to join the market.