The problem as I see it is with the "incredibly huge mark up" from the dealership. What I was getting at was that the companies that make these brake pads for Honda with indeed a specified recipe are most likely selling the same exact pad with a different brand name. How many recipes do you think they can make? These brake pad manufacturers will usually mark their product up say 20% when selling to honda and probably the same mark up when selling to another aftermarket company , or even another brand name like Yamaha. I wonder if Yamaha and Honda have the same recipe? Then the owners of these pads will increase their mark up by what ever they decide. The dealerships usually have a huge mark up and the aftermarket sellers not so much. I would guess that you can't buy the same or near same quality pad and save 50%. But I do think you can save enough to make it a good option in some cases.
My Toyota Rav4 uses "Advics" brake pads. Not many know the manufacturer of the parts we buy from the dealer. My brother in law told me this. (toyota mechanic) He also said that Rock Auto and many others sometimes sell the exact same pads for way less than the dealership he works at. He also goes to Napa alot when getting "toyota parts"
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There are different prices for sometimes the same pads from different sellers. Not all have the same parts, not all can offer the same parts, but some do.
Toyota vehicles (I have three of them) that use synthetic oil , use Mobil One. For the last two years anyways. Not everyone knows that. You can buy mobil one at Walmart for a lot less. Is it different oil? Not likely....
Just be aware that you may be paying a lot more than you have to when buying from the dealership. My brother in law gets me parts some times at his cost. Wow.....The dealership mark up is unbelievable.... He still doesn't get it at cost either.......So at a drastically reduced price, the dealership still makes a profit.
I like these forums for the multiple opinions of users that can educate us and sometimes save us the wasted time in trying to save a few dollars , if it's not worth it....Safe operation is another factor not to be taken lightly.