Anyway you cut it, this is not good for the American motorcycle industry, a brand lost, jobs and livelihoods lost and a reduction in choice for any of us looking for a cruiser/bagger.
It's likely that there were several factors that contributed to the decision, Indian cannibalizing Victory sales, those reduced sales contributing to overall higher production costs, quirky love 'em or loathe 'em looks that alienated a lot of potential customers, high price of the bikes that also kept customers away when you couple that with the "look".
IMHO they competed too directly with Indian so I'm not surprised at this announcement, disappointed and saddened but not surprised. It might have been better to have positioned Victory as the "value" brand and de-radicalize some of the "look" but it's too late now. People i know that have had them, loved them.
I'll watch the prices as they start to get rid of inventory, who knows, there might be a deal i just can't refuse!!
It's likely that there were several factors that contributed to the decision, Indian cannibalizing Victory sales, those reduced sales contributing to overall higher production costs, quirky love 'em or loathe 'em looks that alienated a lot of potential customers, high price of the bikes that also kept customers away when you couple that with the "look".
IMHO they competed too directly with Indian so I'm not surprised at this announcement, disappointed and saddened but not surprised. It might have been better to have positioned Victory as the "value" brand and de-radicalize some of the "look" but it's too late now. People i know that have had them, loved them.
I'll watch the prices as they start to get rid of inventory, who knows, there might be a deal i just can't refuse!!