Back when the Pan American was introduced, I was interested in the bike from a technical perspective mostly. I joined a Pan America owners group on Facebook. I was curious who was buying them so I created a poll asking whether owners were first time Harley buyers or previous Harley owners. The results surprisingly showed 60-70% of owners were already Harley loyalists. Not the result I was expecting and probably not what Harley wanted to see if they were trying to appeal to a new non-traditional group.